FAM Iowa Sports LLC is a bold, purpose-driven subsidiary of FAM IOWA LLC, strategically designed to transform Iowa into a national powerhouse for youth athletics, sports innovation, and holistic community development. As a key division of the broader FAM ENTERPRISES INC ecosystem, our mission goes far beyond traditional sports programming. We are reimagining what sports can do for a state—using it as a platform for social mobility, education, economic revitalization, and statewide unity.
Rooted in Iowa values and backed by a comprehensive statewide revitalization plan, FAM Iowa Sports LLC is committed to using the unifying, motivating, and empowering nature of sports to uplift individuals, families, and entire communities. Our approach integrates athletic excellence with infrastructure development, educational advancement, career opportunities, mental health support, and economic growth.
By investing in cutting-edge sports facilities, developing accessible youth programs, and creating sustainable athlete ownership and branding opportunities, we are shaping a future where Iowa is known not only for its commitment to sports, but also for how it uses sports to build stronger communities and a better quality of life for all Iowans.
FAM Iowa Sports LLC is not just building athletes—we’re building leaders, jobs, and legacies. Through our inclusive, future-focused model, we aim to elevate Iowa to the forefront of national conversations about youth development, community investment, and innovative sports ecosystems.
To build a thriving sports community in Iowa where every athlete — from youth to professional — has access to premier training, development, wellness support, and career opportunities, both on and off the field.
By 2035, FAM Iowa Sports LLC will have transformed Iowa into a powerhouse of sports development, creating thousands of new jobs and opportunities across the state. Our vision is to establish a robust, sustainable sports ecosystem that serves as a model for the nation. We will have built one of the top youth sports development systems in the United States, providing access to world-class training, mentoring, and career pathways for athletes of all ages. This will not only foster athletic excellence but will also pave the way for Iowa’s future leaders to excel in business, sports, and beyond. Our statewide network of sports centers, training programs, and community initiatives will create a new generation of athletes ready to make an impact on the global stage.
In addition to athlete development, we will have positioned Iowa athletes to lead in both business and athletics, cultivating a new breed of sports professionals who can navigate the business side of sports, from branding and sponsorships to media and entrepreneurship. FAM Iowa Sports LLC will be known for hosting major tournaments, leagues, and statewide media campaigns, boosting Iowa’s visibility on the national stage. We will have formed strong, lasting partnerships with schools, universities, professional teams, and local communities, building a cohesive, supportive infrastructure that enhances the quality of life for all Iowans. By 2035, FAM Iowa Sports LLC will not only be shaping elite athletes but also empowering Iowa’s future leaders, entrepreneurs, and changemakers.
We are launching a $25M initiative to transform Iowa into a national hub for athlete development, sports technology, and community-focused sports programming.
This includes:
Our $25 Million Iowa Sports Expansion Plan is a groundbreaking investment in the future of Iowa’s athletic and economic landscape. Spearheaded by FAM Iowa Sports LLC, this initiative is designed to position Iowa as a national leader in athlete development, sports technology innovation, and community-centered programming. At the heart of this plan is the creation of advanced sports training centers across the state—facilities equipped with cutting-edge technology, biometric tools, and elite coaching designed to elevate performance for youth, collegiate, and professional athletes alike. These centers will serve as development pipelines for Iowa talent while providing access to training, education, and health resources previously unavailable in many regions of the state.
Beyond training and competition, the plan includes a strong focus on NIL (Name, Image, and Likeness) support and brand-building opportunities for athletes, ensuring that Iowa’s rising stars can monetize their platforms and build long-term value. Through custom merchandise programs in partnership with local schools and communities, we aim to fuel school pride, generate new revenue streams, and increase visibility for athletes at every level. Most importantly, this $25 million investment will create new jobs across Iowa—from coaches and trainers to marketers and tech developers—sparking statewide economic growth while reinforcing the powerful role sports can play in building stronger, more unified communities.
FAM Iowa Sports LLC is not just about athletes; it’s about empowering Iowa’s communities:
🏟 Sports Facility Development
We are investing in world-class, multi-sport complexes across Iowa, giving athletes access to the latest in sports technology, fitness tracking, video analysis, and recovery tools.
👟 Youth Sports Development
Our programs ensure every child in Iowa — especially in underserved communities — can access quality coaching, equipment, and mentorship, igniting a lifelong passion for sports.
🎯 Athlete Management and NIL Services
We help athletes build their personal brands, secure NIL deals, and create sustainable business opportunities through partnerships, sponsorships, and media strategies.
🛍 Merchandise Licensing
From exclusive school apparel to custom athlete gear, we’re creating a full merchandise ecosystem to generate sustainable revenue for Iowa’s schools, teams, and athletes.
💼 Job Creation and Economic Impact
We’re creating 50+ high-quality jobs across Iowa in sports management, marketing, coaching, event production, merchandise, and tech innovation over the next five years.
🧠 Mental Health and Wellness Programs
Supporting the mental, physical, and emotional well-being of athletes is a core part of our commitment — helping them perform at their best, both in sports and in life.
💻 Sports Innovation Hub
We are establishing Iowa’s first sports-tech innovation center, partnering with universities and startups to develop cutting-edge technology for athlete performance, fan engagement, and sports analytics.
Youth Sports Development & Training Programs
We are creating sports academies across Iowa to nurture young talent in a variety of sports, including basketball, football, baseball, soccer, and track. These programs will offer:
Professional Athlete Engagement
FAM Iowa Sports LLC works with professional athletes to foster stronger community connections and support initiatives that impact youth and underserved areas. We will offer:
Sports Events & Community Engagement
We plan to bring large-scale sports events and community-driven tournaments to Iowa, including:
Iowa Sports Media & Broadcasting
A subsidiary of FAM Iowa Sports will be focused on local sports journalism and media. We will expand coverage of Iowa’s sports scene through:
Athlete Career Transition Support
Understanding the challenges that athletes face after their careers, we offer tailored programs to help athletes transition into new professional roles, including:
We believe in shared ownership and responsibility. The structure of FAM Iowa Sports LLC offers:
Built With Athletes—Not Just for Them
FAM Iowa Sports LLC is offering 25% to 49% equity ownership to Iowa-based athletes, including:
Athlete-Owner Benefits:
Become more than an athlete. Become an investor, a builder, and a champion for Iowa’s future.
We’re starting strong by hiring 4 key leadership roles: Director of Operations, Director of Athlete Management, Head of Youth Sports Development, and Marketing & Brand Manager. Over the next five years, we will expand to a full team of 50+ employees, including coaches, facility managers, marketing specialists, merchandisers, and more.
We’re Just Getting Started
FAM Iowa Sports LLC is Iowa-born, Iowa-powered, and community-driven. We believe in pride of place, the potential of people, and the life-changing impact of sports. Together, we will build something enduring—for athletes, for families, and for the future of Iowa.
We are seeking a driven and experienced Head of Iowa Sports & NIL to lead and expand our company’s impact across the assigned region. This role is crucial in supporting athletes, schools, teams, and organizations by driving innovative sports and NIL (Name, Image, and Likeness) initiatives. The ideal candidate will have a deep understanding of the sports landscape, exceptional leadership experience, and a passion for empowering athletes. Candidates must be current or former athletes, executives, or owners of sports-related companies.
We are looking for a passionate and results-driven Director of University of Iowa Relations & Sports to strengthen partnerships and develop innovative sports and NIL (Name, Image, and Likeness) programs for the school. This role requires an experienced leader with a deep understanding of the school’s culture, athletic programs, and the surrounding community. The ideal candidate will build strong relationships with student-athletes, faculty, alumni, and local organizations to maximize opportunities for the school’s athletic and academic growth.
We are looking for a passionate and results-driven Director of Iowa State University Relations & Sports to strengthen partnerships and develop innovative sports and NIL (Name, Image, and Likeness) programs for the school. This role requires an experienced leader with a deep understanding of the school’s culture, athletic programs, and the surrounding community. The ideal candidate will build strong relationships with student-athletes, faculty, alumni, and local organizations to maximize opportunities for the school’s athletic and academic growth.
We are looking for a passionate and results-driven Director of University of Northern Iowa Relations & Sports to strengthen partnerships and develop innovative sports and NIL (Name, Image, and Likeness) programs for the school. This role requires an experienced leader with a deep understanding of the school’s culture, athletic programs, and the surrounding community. The ideal candidate will build strong relationships with student-athletes, faculty, alumni, and local organizations to maximize opportunities for the school’s athletic and academic growth.