At FAM Enterprises, we are taking a bold step forward to redefine Alabama’s role in the world of sports. Our mission is to position Alabama as the premier destination for sports development, NIL (Name, Image & Likeness) opportunities, and youth empowerment across the Southern United States. We envision a future where sports not only inspire greatness but also create lasting economic and social impact for every Alabamian.
Our vision is to build a comprehensive sports ecosystem that spans every level of athletic development, from the playground to the pros. This ecosystem will be designed to foster talent, provide real-world opportunities, and help individuals achieve their highest potential both in sports and beyond. Through strategic investments in infrastructure, talent development, and athlete support, we will create a thriving industry that benefits youth, families, businesses, and communities across Alabama. The goal is clear: to create a sustainable sports economy that generates thousands of jobs, drives tourism, and brings millions of dollars to the state.
At FAM Sports Alabama, we are committed to investing in key areas that will set the foundation for the state’s transformation. This includes building state-of-the-art training centers and sports complexes that will serve as hubs for young athletes and elite professionals alike. We will provide a comprehensive athlete management division to help local talent build their personal brands, secure NIL deals, and unlock opportunities beyond the field. Our youth development programs will be designed to be inclusive and accessible, offering all young Alabamians the chance to participate in sports, regardless of background or financial standing. Additionally, we are focused on creating new revenue streams for schools, businesses, and communities through sports merchandising and partnerships.
Our plan goes beyond just creating athletes — we’re building leaders. FAM Sports Alabama’s programs are not only designed to develop athletic skills but also to instill leadership, entrepreneurship, and personal growth. By working with schools, community organizations, local businesses, and government entities, we aim to create a network of support that empowers young people to succeed on and off the field. This initiative will also provide professional development opportunities for coaches, trainers, and sports professionals, ensuring Alabama has the best-equipped team of experts to support the next generation of athletes.
Ultimately, FAM Sports Alabama is about more than just sports — it’s about changing lives and transforming communities. We are determined to turn Alabama into a global leader in sports, building a legacy that strengthens communities, promotes economic growth, and offers young athletes the chance to thrive in sports, business, and life. From hosting major sports events that bring tourism dollars to supporting small towns with new opportunities, our work is dedicated to making Alabama a destination for athletic excellence, business innovation, and community revitalization.
To develop a first-of-its-kind sports infrastructure in Alabama that:
From Birmingham to Auburn, we’re laying the foundation for a sports economy that delivers real impact:
We’re actively raising $50 million in capital to fund facility development, youth programs, NIL expansion, staffing, and large-scale events. We are partnering with banks, investors, government agencies, and private donors to make Alabama the sports capital of the South.
We are launching with four key leadership hires and planning to scale to a team of 50+ employees over the next five years. These roles will include directors, coaches, athletic trainers, marketing experts, merchandise specialists, and operations staff—all working together to power a state-wide movement in sports and business.
We’re currently hiring 5 key leadership roles and plan to grow our team to 50+ employees in the next 5 years. From directors and coaches to marketers and event managers, we’re building a world-class team to deliver world-class impact.
FAM Sports Alabama is more than an organization—it’s a catalyst for economic and social transformation. Through partnerships with schools, communities, local governments, and private investors, we will:
If you want to learn more about our Future plans for Alabama then please click on the link below and visit our main website!!
We are seeking a dynamic and visionary leader to serve as the Head of Alabama Sports & NIL, driving transformative initiatives across the state. This position is critical in empowering athletes, schools, teams, and organizations by leading innovative sports and Name, Image, and Likeness (NIL) programs. The ideal candidate will possess deep expertise in the sports landscape, a proven track record of leadership, and a passion for supporting athletes and fostering community growth. Candidates must be current or former athletes, executives, or owners of sports-related businesses.
We are looking for a passionate and results-driven Director of University of Alabama Relations & Sports to strengthen partnerships and develop innovative sports and NIL (Name, Image, and Likeness) programs for the school. This role requires an experienced leader with a deep understanding of the school’s culture, athletic programs, and the surrounding community. The ideal candidate will build strong relationships with student-athletes, faculty, alumni, and local organizations to maximize opportunities for the school’s athletic and academic growth.
We are looking for a passionate and results-driven Director of Auburn University Relations & Sports to strengthen partnerships and develop innovative sports and NIL (Name, Image, and Likeness) programs for the school. This role requires an experienced leader with a deep understanding of the school’s culture, athletic programs, and the surrounding community. The ideal candidate will build strong relationships with student-athletes, faculty, alumni, and local organizations to maximize opportunities for the school’s athletic and academic growth.
We are looking for a passionate and results-driven Director of University of Alabama at Birmingham Relations & Sports to strengthen partnerships and develop innovative sports and NIL (Name, Image, and Likeness) programs for the school. This role requires an experienced leader with a deep understanding of the school’s culture, athletic programs, and the surrounding community. The ideal candidate will build strong relationships with student-athletes, faculty, alumni, and local organizations to maximize opportunities for the school’s athletic and academic growth.
We are looking for a passionate and results-driven Director of Samford University Relations & Sports to strengthen partnerships and develop innovative sports and NIL (Name, Image, and Likeness) programs for the school. This role requires an experienced leader with a deep understanding of the school’s culture, athletic programs, and the surrounding community. The ideal candidate will build strong relationships with student-athletes, faculty, alumni, and local organizations to maximize opportunities for the school’s athletic and academic growth.